The machine-based world of technology can appear void of human touch to many outside of it. Which can make selling technology services to living, breathing humans even more of a challenge.

One method for adding a dash of humanity is incorporating emotion-based selling techniques – a powerful (and proven) weapon used by salespeople around the world.

Peanut butter and chocolate. Ham and eggs. Star Wars and J.J. Abrams. Some things are just better together.

Microsoft's Office 365 is designed to enable users to access Office applications on virtually any device—anytime, anywhere. But without the knowledge of its vast applications and features, you may be missing out on a valuable opportunity to increase business efficiency across your organization. To optimize the business use of 365 applications, check out these four tips:

Do you and your team find yourselves with newly-assigned duties that call for more expertise in Excel than you’re used to?

Ready to sell KnowledgeWave to your clients? It's time to get your sales team up-to-speed. Here are some suggestions and materials to help you get started.

The KnowledgeWave Learning Site is essentially Training-as-a-Service.

Once you decide to start selling end user software training as part of your MSP solutions, you’ll find that there are a few different (but complimentary) root motivations.

If you are one of those clever MSPs, you are always looking to keep your customers happy in the long run and increase your per-customer ROI. Depending on which expert you consult, acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one.

Every successful MSP is built upon valuable, reliable services. The trick is learning to stand out in the sea of service providers. What differentiators will help bring more customers in the door, and help you maximize the lifetime revenue you can earn from each customer?

Hunting for a competitive edge takes more time than most MSPs have available. Clients need help. You’re out doing your best to impress prospective ones. System monitors are failing and flashing. How could you possibly think about planning future success with so much needing your attention right now?

There’s bound to be resistance to fully embracing SharePoint and Office 365. Perhaps because your team members may not know enough about how it works.

Converting qualified leads into revenue is tough work for any business. To be successful, your organization must convert a reliable volume of leads into sales.

Think back to a customer you acquired six months ago. How much do you know about them? What attracted them to your services? Why do they continue to rely on you?

With its vast and ever-expanding suite of features, it can be challenging for any organization to adopt and train Office 365 successfully. And yet, you’ve been tasked with planning both.

One of my many roles is to speak with organizations about leveraging everyday technology in order to help them become more efficient.